THE BRIEF
Design a website and informative, educational and conceptual video design for web and social media platforms for a live client: Ocean Pledge.
Ocean Pledge is an NGO that is raising awareness and implementing ways for the public to reduce their plastic waste. They have three key initiatives: the Youth Ambassador Programme, The Restaurant Programme and the Public Pledge campaign.
The Restaurant Programme is in desperate need of a promo video that could get more restaurants on board, and that would convince stakeholders and patrons to advocate for plastic-free take-away packaging.
THE DESIGN PROCESS
The website needed a refresh to emphasise Ocean Pledge's three key initiatives and to lead the user to a clear call to action, either through donating, nominating a Youth Ambassador, nominating a restaurant to join the Restaurant Programme or making a Public Pledge to reduce their plastic waste.
The website prototype can be viewed via this link: https://900078.wixsite.com/oceanpledge
The video ad was filmed at The Electric, which is an Ocean Pledge affiliated restaurant. The video falls into the indie sci-fi genre with a satirical commentary on what could happen to the restaurant industry if we continue "business as usual" without reducing our plastic consumption. The video emphasises the prevalence of plastic in our environment and food sources, and how the plastic problem is getting worse with time unless intervention is made.
Concept & Copy: Andrea Liang, Ornella Steduto, Ruach Bosch
Wireframe: Andrea Liang
Website Design: Andrea Liang, Ruach Bosch
Video Storyboard, Wardrobe Styling, Filming & Editing: Ornella Steduto
Actors: Andrea Liang, Ruach Bosch
RESTAURANT PROGRAMME VIDEO AD
VIDEO STORYBOARD
WEBSITE WIREFRAME
WEBSITE HOMEPAGE DESIGN
DESKTOP MOCKUP OF WEBSITE
MOBILE PHONE MOCKUP OF WEBSITE
IPAD MOCKUP OF WEBSITE
MOBILE SITE DESIGN
