THE BRIEF
The South African skincare brand "JANE by TriCitie" needed a logo redesign and brand identity in order to level up their existing packaging design for their range of eco-friendly handmade soaps, shampoos and conditioners.
THE DESIGN PROCESS
I took inspiration from minimalist environmentally conscious skincare brands and chose a muted, earthy colour palette with typefaces that evoked a clean and sophisticated aesthetic. The illustrations were hand crated to give them a human touch. The overall branding would appeal to the female-focused, cruelty-free, vegan and holistic wellness target audience.
MOODBOARD & OLD LOGO
COLOUR PALETTE
TYPEFACE EXAMPLES
FINAL TYPE
LOGO VARIANTS
PREFERENCE FOR THE WAVE "A" BAR VARIANT SINCE IT FEEDS ORGANIC, HARMONIOUS & FROM NATURE
LOGO OPTION WITH ART NOUVEAU "A" VARIANT
LOGO OPTION WITH SPORTY, RESORT-LIKE "A" VARIANT
LOGO OPTION WITH WAVE "A" VARIANT
TERRACOTTA BACKGROUND & LIMESTONE TEXT
LOGO OPTION WITH WAVE "A" VARIANT
LIMESTONE BACKGROUND & TERRACOTTA TEXT
LABEL DESIGNS TO SCALE (60MM WIDE BY 55 MM HIGH)
COCOA BUTTER & JOJOBA SHAMPOO BAR LABEL
MANGO BUTTER CONDITIONER BAR LABEL
SHEA BUTTER LOTION BAR LABEL
SWEET ALMOND LOTION BAR LABEL
ILLUSTRATION ASSETS
NEW PACKAGING DESIGN - FRONT LABEL
NEW PACKAGING DESIGN - BACK LABEL
OLD PACKAGING DESIGN
