THE BRIEF
Design a logo and brand identity for “Benny & Joon” - a food truck take-away specializing in high-quality gourmet grilled cheese sandwiches. The "Benny & Joon" brand wants to position themselves as he perfect comfort food after a night out and a feel-good snack for those on the go.
This project was created as part of a branding class I took by Skillshare Top Teacher, Khadija El Sharawy. Dija provided the branding backstory and moodboard, and I created the logo design and brand identity.
This project was created as part of a branding class I took by Skillshare Top Teacher, Khadija El Sharawy. Dija provided the branding backstory and moodboard, and I created the logo design and brand identity.
THE DESIGN PROCESS
I chose a colour palette that provoked hunger, and a combination of typefaces that felt fresh with a nod to retro typographic design. The result was a logo and brand identity that felt nostalgic as well as current, thereby appealing to the target audience in the Gen Z and Millennial age range.
MOODBOARD
COLOUR PALETTE
TYPE REFERENCES
FINAL TYPEFACES
WORDMARK LOGO
STAMP DESIGN
STICKER DESIGN
FOOD PACKAGING DESIGN
FOOD PACKAGING STICKER
STICKER SHEET
WEBSITE LANDING PAGE
TOTE BAG
T-SHIRT
FOOD TRUCK
