THE ASK
Design an alcoholic beverage label and an accompanying collateral item of your choice using vector illustration techniques.
THE SOLUTION
I decided to design a gin label since gin is known for its botanical infusions and decorative label designs. For the illustration style, I took inspiration from the Arts & Crafts Movement, which was influenced by neo-classical design. I named my brand “Jane Morris” as she was the female figurehead behind the Arts & Crafts Movement.
For the collateral item, I chose a table runner, since my target audience enjoy hosting gatherings over food and drinks, and impressing their guests with their impeccable taste.
The label design has a CENTRAL COMPOSITION which creates perfect SYMMETRY, and BALANCE while giving a nod to TRADITION. The SYMMETRICAL logo reflects the SYMMETRICAL illustration and unifies the design. The illustration placement frames the central logo and copy. There is a clear HIERARCHY from the logo down to the copy.
The thin intricate linework was created using ADOBE ILLUSTRATOR to achieve crisp clean vectors arranged in a repeat pattern. The 2D outline illustration style and traditional typographic style references late 19th Century book printing. Baskerville is an elegant book face while Mrs Eaves is Baskerville’s more gentle, feminine counterpart. GILL SANS (a.k.a the Helvetica of Britain) is a humanist typeface since it mimics pen-written letters. A minimalist colour palette of black, white, golden honeysuckle and light juniper grey evokes a high-end positioning.
GIN BOTTLE FRONT LABEL DESIGN
GIN BOTTLE BACK LABEL DESIGN
TABLE RUNNER AND TEA TOWEL COLLATERAL DESIGN
COLLATERAL PATTERN DESIGN
