Logo design & branding for “Benny & Joon” - a food truck take-away specializing in high-quality gourmet grilled cheese sandwiches. The perfect comfort food after a night out and a feel-good snack for those on the go.
This project was created as part of a branding class I took by Skillshare Top Teacher, Khadija El Sharawy. Dija provided the branding backstory and moodboard, and I created the wordmark logo and branding suite. This was a really fun and insightful exercise!
This project was created as part of a branding class I took by Skillshare Top Teacher, Khadija El Sharawy. Dija provided the branding backstory and moodboard, and I created the wordmark logo and branding suite. This was a really fun and insightful exercise!
THE BRIEF
MOODBOARD
COLOUR PALETTE
TYPE REFERENCES
FINAL TYPEFACES
WORDMARK LOGO
STAMP DESIGN
STICKER DESIGN
FOOD PACKAGING COLLAR
FOOD PACKAGING STICKER
STICKER SHEET
WEBSITE LANDING PAGE
TOTE BAG
TSHIRT
FOOD TRUCK
